Whitney estate to release new music| Agence France-Presse 22 May 2019
The estate of Whitney Houston has struck a deal aiming to revive the late superstar's brand, potentially launching a touring hologram and album of unreleased music.
New York-based company Primary Wave Music Publishing said it penned an agreement with Houston's estate, acquiring 50 percent of its assets including royalties from her music, films and merchandising.
The most awarded female artist of all time, Houston was found dead in 2012 at 48 years old.
"With Primary Wave's global appeal and wealth of contacts, the partnership will advance the artistry and integrity of Whitney's legacy to a stratosphere that she herself left us all to enjoy for a lifetime," Pat Houston, the late artist's sister-in-law and executor of the estate, said in a statement.
She said a hologram tour featuring the artist's laser-generated likeness is the first priority of the new contract, which could be followed by branding deals and a potential Broadway musical.
"Whitney Houston is an incomparable artist whose voice resonates in people's lives to this day," said Lawrence Mestel, head of Primary Wave, which focuses on marketing classic catalogs of artists like Bob Marley, Smokey Robinson and Def Leppard.
"She is the definition of an icon and we are thrilled to partner with Pat Houston and the entire Houston family to further the legacy of this legendary artist."