Olfactory time travel

Education | Ivy Ong-Wood 21 May 2019

Since 1961, diptyque has been creating olfactory landscapes through its fragrances.

Its three founders - Yves Coueslant, Christiane Gautrot and Desmond Knox-Leet - have always insisted that there is no ready-made path to perfume creation, allowing their perfumers to wander freely wherever the mood takes them.

Get a glimpse into this creative process at the Parisian brand's pop-up to celebrate more than 50 years in the business, open from now until June 14 at 57-59 Hollwood Road in Central.

You start off with an introduction to how the founders get their inspirations.

Then move into a mock-up of product creative director Myriam Badault's office at 5, Avenue de l'Opera in Paris, where you can eavesdrop on her exchanges with perfumers and check out her inspiration wall.

Of particular note is the process behind the latest fragrance, Eau de Minthe, a fougere which draws on the scent of mint (hint: an elevator and a barbershop is involved).

You will also be introduced to the original artwork behind the labels as well as touch, feel and smell the raw materials to see how they combine to create the ultimate scent.

At the end of your journey, take part in a questionnaire to create your own olfactory memory. If your scent catches the perfumers' fancy, the maison might even turn it into a reality.

There will also be special activities over the weekeds: Polaroid photo shooting with illustrations on May 25 and 26, painting on glass on June 1 and 2, as well as paper art portrait silhouette on June 8 and 9.

ivy.ong@singtaonewscorp.com

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