Jade Land Properties eyes Malaysia's bright future| 29 Apr 2019
The overseas attraction
Escalating property prices in Hong Kong have, for some time now, been driving locals to seek for better investment opportunities elsewhere. Fok points out that back in 1996, people were already looking at overseas options.
"At the time, we saw that Canadian real estate was a rare find in the Hong Kong market due to very limited supply, so we started working with developers there to bring Vancouver properties here to meet strong demands," Fok recalls. "During one event alone, we were able to sell batches and batches of units!"
Malaysia, a promising option
In recent years, Jade Land Properties has turned their attention to Malaysia. "It is a truly remarkable place, with a fast-growing and diversified economy that comprises technology, medical services, tourism, manufacturing, agriculture, and financial services," Fok explains. "The GDP growth has also been impressive in recent years, which indicates that the government is leading the country on the right path."
Among all Malaysian cities, its capital city Kuala Lumpur is undoubtedly a favored investment destination as it is undergoing a remarkable transformation leading to an elevated global status. "KSK Land is one of the developers we work with in Kuala Lumpur," says Fok.
Now marketed in Hong Kong exclusively by Jade Land Properties, KSK Land's debut project YOO8 Serviced by Kempinski at 8 Conlay is one of the few branded residences with 5-star hotel service in Kuala Lumpur City Center.
"This development is impeccably located, right at the heart of the city," Fok points out. "There are also upcoming infrastructures which will support the lasting growth of the nearby regions.
"The project's interior design firm YOO is a well-known brand in Hong Kong, as it has previously worked on YOO Residence Hong Kong, YOO18 Bonham and Mira Moon Hong Kong. Similarly, Kempinski Hotels which provides hospitality services for the two residential towers has a long and eminent history accompanied by a global presence, so their reputation speaks for themselves."
The collaboration between Jade Land Properties and KSK Land was a perfect match. "I simply admire the drive and dynamism in Joanne Kua (KSK Land's Managing Director)," Fok adds. "For all the developers that we work with, not only do we generate sales leads, we help them build their brand presence in Hong Kong through coordinated localized promotions and events. We know for a fact that local buyers are more likely to come back to brands they are familiar with, as shown in new development launches."
Apart from Kuala Lumpur City Center, Jade Land also sees the potential in Penang, a scenic island in Malaysia. "We always maintain a mutually beneficial and long-term relationship with developers, and have been successfully selling Penang developer Hunza Properties' Alila2 project in Hong Kong," says Fok.
Hunza Properties' upcoming flagship project, Penang International Commercial City, will be launched in June. "We shall be offering only 100 residential units to Hong Kong buyers, ranging from 1,000 to 1,800 square feet in size at the cost of a mere HK$2 million. As the project will also comprise of premium offices and sizable commercial space, it is on its way to becoming the first comprehensive integrated development with smart city features in Penang," Fok concludes.