Pride of place

| C Hung 24 Apr 2019

Nineteenth-century german philosopher Friedrich Nietzsche once said: "That which does not kill us, makes us stronger."

That applies well to the latest investment in Hong Kong from the partner of one of the country's most notable brands.

The Mercedes-Benz Brand Center, Hong Kong Island at Zung Fu House - to give it its full name - is located right by the coast off Siu Sai Wan, looking across to Tseung Kwan O.

It was recently inaugurated for the second time following the devastation made by Typhoon Mangkhut in September, only weeks after its first opening.

Top executives from the key parties were there to commemorate the important occasion. Officiating the ceremony were YK Pang, deputy managing director of Jardine Matheson Holdings, the mother company of local Mercedes-Benz dealer Zung Fu; Benjamin Birks, chief executive of Zung Fu; Frederik Gollob, president and CEO of Mercedes-Benz Hong Kong and Aaron Lee, managing director of Zung Fu Hong Kong and Macau.

Joining them were local pop singers and artistes Cherie Chung, Pakho Chau, Charlene Choi and Grace Chan.

Visitors to the newly refurbished center will be unlikely to notice any mark left by Mangkhut. What they will see, instead, is the largest single brand car showroom in the city.

According to Zung Fu, the center has enough space for over 20 Mercedes-Benz models on the Grand Floor alone. There is a dedicated children's playroom, a bistro-like set-up offering refreshment to visitors and a wonderful terrace with a view to match for hosting events for the Mercedes-Benz owner community.

The Center boasts altogether nine floors. Its sizeable maintenance and service facilities count 84 service bays. This summer, the Mercedes-Benz Hong Kong head office will be relocated there as well.

The opportunity to present new Mercedes-Benz models at the new, handsome center was obviously too good to pass. As such, the dealer grasped the chance to introduce a brace of Mercedes-AMG models: the GT 4-door coupe and the A35.

The former is the four-door version of the famed AMG GT coupe. In an athletic, fastback style, the new coupe comes with the added practicality of the two extra doors, seats and space.

But it retains supercar performance.

The range-topping AMG GT 63S (HK$2,998,000 up) features a 639hp four-liter biturbo V8 engine and some of the most advanced technology to enhance the car's sportiness, while the more sensible AMG GT 53 (HK$1,998,000 up) comes equipped with a sophisticated three-liter L6 mild hybrid engine rated at 435hp.

The other model greeting the center's first visitors was the Mercedes-AMG A35 4Matic(from HK$568,000), the current generation's most powerful version yet.

Under its bonnet one finds a highly developed version of the model range's two-liter turbocharged engine with a power output of 306hp. It's also the least expensive key to unlock the door of the great Mercedes-AMG family.

staff.reporter@singtaonewscorp.com

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