Tencent games losing appeal

Business | Gary Poon 10 Apr 2019

Players of Tencent's (0700) King of Glory and Perfect World continues to drop, researchers found.

Mainland research company, Analysys, said the gaming market share of the multiplayer online battle arena -- mainly composed by King of Glory -- fell year-on-year from 26.06 percent in February 2018 to 14.05 percent in February 2019.

King of Glory is at maturity in the product life cycle, and non-core players would play the game less as they're attracted by other entertainment or new games, Analysys said. It added that many players are shifting to play the PlayerUnknown's Battlegrounds Mobile, which is also operated by Tencent.

Meanwhile, mainland media reported that the download volume and revenues of Perfect World decreased 60 percent and 26 percent weekly in the final week of March.

Perfect World, which was launched on March 9, is operated by Tencent and Beijing Perfect World Network Technology. The market expected the game's revenues would be 600 million yuan (HK$701.2 million) in the first month of launching, and two to three billion yuan in the first year of launching.

A research report said Tencent would share nearly 80 percent of the profit from Perfect World.

On Monday, the Shenzhen-based technology giant also launched the new online game selling platform, WeGame X, which targets overseas players. There are 19 games being sold, while three games can be downloaded for free.

Tencent's share price rose 0.89 percent to HK$383.60 yesterday.

gary.poon@singtaonewscorp.com

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