L'Occitane sales increase 8.5pc

Business | Gary Poon 23 Jan 2019

L'Occitane International (0973) net sales for the nine months ended December 31 were 1.08 billion euros (HK$9.61 billion), 8.5 percent more than the previous year.

Overall same-store sales growth remained healthy at 2 percent.

The group said the increase in sales was primarily driven by dynamic growth in travel retail, web partner and B2B channels of the L'Occitane en Provence brand.

Sales growth in China remained dynamic at 12.7 percent in local currency terms, supported by the huge success of the Immortelle Reset serum and an innovative marketing campaign.

Sales growth in Hong Kong also remained at the double-digit level.

The group's sales growth was strongest in the US market, followed by China, Russia, Brazil and Hong Kong.

The group said although the contribution from LimeLife drove much of the sales improvement in the United States, the group's core L'Occitane en Provence brand also grew during the first nine months, despite having 14 fewer stores than the same period of the previous year.

The group's own store network grew to 1,565 locations, an increase of 10 stores.

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