Pure Yoga bows out of Taiwan market

Business | Staff reporter 20 Dec 2018

Hong Kong-based lifestyle and fitness brand Pure Group announced it will close its Pure Yoga business in Taiwan on January 25 because of poor results.

"Unfortunately we've had to make a tough decision in light of the current market situation as the Taiwan market is not currently financially viable for us," a statement on Pure Yoga's Facebook page said.

The company did not elaborate on what measures it planned to take to support existing members in Taiwan. The company's phone lines have been busy and calls could not get through.

According to Taiwanese media, a Pure Yoga public relations officer said the closure would affect 5,000 members and 100 workers in Taiwan and that members will be assisted with refund procedures to protect their rights.

The group, which has operated two yoga studios in Taipei for 12 years, said the move was specific to its Taiwan business and had no impact on operations in Hong Kong, Singapore, Shanghai and Beijing, where its expansion is continuing as planned.

The expansion includes the opening of three new locations next month: Pure Fitness and Pure Yoga in Century Link, Shanghai, and Pure Yoga in Republic Plaza, Singapore.

Just three days before the announcement, Pure Yoga collaborated with Lenovo (0992) to achieve a new Guinness World Record title for the "Most people performing the warrior I pose (yoga) simultaneously (multiple venues)" attracting over 400 participants in Taiwan.

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