Cut-price delight turns into Fortress faux pas

Top News | Jane Cheung 7 Dec 2018

iPhones and other Apple products were among the main items in what online shoppers thought were "surprise midnight Christmas sales" for HK$298.

The most expensive was a 65-inch smart TV worth almost HK$45,000 - which was also listed for HK$298.

Web users enjoyed a moment of euphoria when they saw electronic products costing more than HK$10,000 being sold at HK$298 each on the website of electronics retailer Fortress early yesterday morning.

One showed off his order receipt for 51 iPhone 8 Plus costing some HK$15,000. The model is normally sold for HK$6,099 each.

But elation turned to disappointment as Fortress said the pricing was caused by a website error.

The Fortress customer service said last night the company is giving out HK$300 vouchers to each affected customer. They will be distributed to them within a week and may be used for future purchases on the online store.

A spokesman said there was a system glitch at the online shop from early morning to about 7am yesterday, which led to an error in displaying product prices.

He said the problem had been sorted out and the company apologizes for any inconvenience caused.

"Fortress' customer service will be in touch with those who have been affected at the earliest available opportunity," he said.

The Consumer Council said a retailer should ship out the products on schedule after a consumer has purchased a product at the price stated on its online store.

"If the retailer decides to cancel the deal, the consumer is entitled the rights to seek compensation, but it will be subjected to multiple factors, such as shop's terms and conditions," the watchdog said.

Barrister Albert Luk Wai-hung said customers could take the case to the Small Claims Tribunal.

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