Data in China is safe, says AppleWorld | AGENCE FRANCE-PRESSE 4 Oct 2018
Apple chief executive Tim Cook said the company is devoted to protecting user privacy, with data encrypted and locked away on servers even in China, meaning the technology colossus even safeguards data Chinese law requires it to keep stored there.
Cook called privacy as one of the most important issues of this century.
"We worked with a Chinese company to provide iCloud," Cook said of Apple's service for storing digital content.
"But, the keys to the data are ours."
He said Apple hosts data on servers in an array of countries, but it is not easy for local authorities to get access. China, known for tight internet controls, prompted worries about the privacy of data stored there.
When asked about Facebook's recent security breach, Cook once again championed the importance of protecting people's information in a time when their smartphones reveal so much.
He stressed Apple's business model does not involve gathering user data and targeting them with ads.
"You are not our product," he said.
Apple, valued at more than a trillion dollars, makes most of its money from iPhone sales.
Cook said he supports legislation aimed at protecting privacy.
"Technology itself doesn't want to be good. It doesn't want to be bad. It doesn't want to be anything. It is up to the creator."