The Quarter Pounder is getting a fresh makeover. McDonald's said it is serving Quarter Pounders with fresh beef rather than frozen patties at about a quarter of its US restaurants, as it works to appeal to customers who want fresher foods.
It will roll out fresh beef Quarter Pounders to most of its 14,000 US restaurants by May.
Workers will cook up the fresh beef on a grill when an order is made.
McDonald's "Signature Crafted" burgers, stuffed with guacamole or bacon, will also be made with fresh beef since they use the same sized patty as the Quarter Pounder. The Big Mac and its other burgers, however, will still be made with frozen beef.
Fresh beef has always been used by rival Wendy's, which aired a Super Bowl commercial last month criticizing the "flash frozen" beef at McDonald's.