It's still too blue for English speakers, but authorities in Canada have ruled that the F-word is no longer taboo on French language broadcasts as its use is so commonplace.
The Canadian Broadcasting Standards Council had previously classified the word as being suitable only for adults in both French and English, banning its use on radio and television to beyond the evening watershed and even then, only with a warning.
But after complaints from listeners that the French-language Montreal radio station CKOI-FM had twice aired clips with the word this year, it changed its mind this week.
The council agreed with the station's argument that the word was now "part of the common French spoken language" and therefore does not have "the same vulgar connotations when used in French."
In the first clip, Madonna, pictured, could be heard swearing during a women's march against US President Donald Trump. In the second, Green Day lead singer Billie Joe Armstrong could be heard saying it at a concert.