Curtains rise on new LKF cinemaLocal | Riley Chan 16 Oct 2017
The cinema returns to Lan Kwai Fong today. And it's as cosy as a pricey clubhouse.
Targeting a high-end clientele, the cinema operated by Emperor Group is on the third and fourth floor of the Entertainment Building in Central, and is part showhouse, part watering hole. With an area of 16,000 square feet divided into five regular cinema houses and one VIP house it offers a total of 219 seats.
Alexander Yeung Ching-loong, corporate executive of the group, said the cinema targets the white-collar and younger people in the district, providing a spot to socialize and relax after work.
With a spiral staircase in the middle of the floors and the main black and white color tones, the HK$70 million project adds a Gatsby vibe to a fancy film-watching experience. The leather chairs include USB charging points and there is a free internet connection. In the 12-seat VIP house, which has powered reclining seats, you can even order meals. The spacious house also welcomes bookings for private screenings and parties.
Its in-cinema restaurant "Roomsbar" offers a wide selection of meals - nachos, hot dogs, and burgers, all served with special toppings and sauce. The drinks menu includes an extensive cocktail list, wine and draft beer.
"I want to provide not only a cinematic experience, but also a place for people to hang out and chill, just like a bar," Yeung said.
Lan Kwai Fong founder Allan Zeman said he welcomed the new entertainment spot. "I think it's a great addition to Lan Kwai Fong. We've always loved to have a cinema in the area because it will bring more people," he said.
But a regular LKF-goer said: "We come to LKF to drink and dance. We've already got a cinema at IFC and if we want booze, there are so many bars in LKF. I don't have to drink at a cinema's bar."
Tickets are priced at HK$115 for adults and HK$95 for children, students and elderly - the same as Palace IFC, currently the only cinema in Central.
The Entertainment Building at the junction of Queen's Road, Wyndham Street and D'Aguilar Street, was the former location of the Bijou Scenic Theatre from 1910 to 1917, later renamed the Coronet Theatre in 1918. The King's Theater took over the site in 1931 and closed in 1990.
The second Emperor Cinema is set to open in the first quarter of next year in Tuen Mun.