The duties of RTHK veteran Amen Ng Man- yee have been switched from heading cultural program development to external communications.
Now the media can call her for comments whenever issues relating to the public broadcaster crop up.
Talking about her new position, Ng said people appear to be more interested in newsy developments than the station's plans in the longer term.
The main issue this year, she noted, is RTHK's new television channel, which is now under a trial run and should be ready for official launch by the end of the year.
At this crucial time, everyone at the station is naturally both nervous and excited.
Having its own broadcasting channel, RTHK may increase production volume and acquire external programs.
Public expectations of the new service are high. This is especially so as there is a huge difference in resources between the two existing free TV services and as the issuing of new free-TV licenses is in limbo.
Regarding the new channel, viewers have two main concerns.
First is whether it will upset current programming of the two free-TV stations.
Second, they wonder whether the two stations will become reluctant to let their artistes appear in RTHK programs as it will become a competitor.
Ng said she hopes that the long-standing cooperation with the free-TV stations can be maintained.
Though RTHK will have its own channel, it has no immediate plans to produce dramas, and will not be taking commercials.
Ng added that any competition with the two free-TV stations will not be direct.
To support the new television operation, the administration is increasing the station's funding by between HK$300 million and HK$400 million a year.
Outsiders may not realize it, but Director of Broadcasting Roy Tang Yun-kwong has been very effective in securing resources for the station. Siu Sai-wo is chief editor of Sing Tao Daily