The commonly seen 15-minute delay on share prices on the internet could soon be a thing of the past for retail investors.
The London Stock Exchange Group has signed a deal with Google to show real-time prices of shares traded in London and Milan on the US giant's website free of charge.
The group, which operates the London Stock Exchange and Italy's Borsa Italiana, said Google users will be able to access the prices without delays of 15 minutes.
"This partnership between LSEG and Google is great news for retail investors across the globe," LSEG head of real-time data Jarod Hillman said. "For the first time Google users will have access to free, real-time prices, allowing them to make more informed investment decisions."
No financial details of the deal were disclosed.