It is a move that leaves a bitter taste for many - a Fujian firm that extracts bile from black bears is applying for an initial public offering in the mainland.
Fujian Guizhen Tang Pharmaceutical, which makes traditional Chinese medicine containing bile, also plans to increase the bear population at its breeding center from 400 to 1,200.
There are about 20,000 of the animals, which are also known as moon bears, in captivity across the mainland.
Activists say extracting the bile, which is taken from the gallbladder, is cruel - a claim the drug firm rejects. The planned IPO sparked an outcry and dozens of celebrities protested at the mainland's securities regulator.
Singer, actress and animal-lover Karen Mok Man-wai, left, recently designed her own line of hats and handbags for auction online to raise funds to help free black bears.
Basketball legend Yao Ming is also getting involved, visiting a Sichuan care center for bears rescued from farms.
And Chinese People's Political Consultative Conference National Committee member Jia Baolan plans to make a new attempt to halt the extraction of bile from bears.