Saturday, November 28, 2015   

Kowloon flagship

Roger Boschman

Wednesday, August 28, 2013

Motor Image Hong Kong, the authorized distributor of Subaru in Hong Kong, was proud to announce the official opening of its new flagship showroom in the heart of Kowloon Bay recently.

Located on the ground floor of the Billion Centre, 1 Wang Kwong Road, the showroom marks the beginning of a new era for the Japanese automaker in Hong Kong.

The flagship showroom celebrates Subaru's classic roots and tradition, as well as its dedication to engineering excellence. "Through the years, Motor Image has expanded its presence rapidly in the ASEAN countries and the opening of our newest Subaru showroom in Kowloon Bay is aligned with the company's plans to reach out and serve more discerning Subaru customers in the region," said Glenn Tan, executive director of Motor Image parent Tan Chong International, who came from Singapore for the event.

"In a competitive automotive market like Hong Kong, Motor Image has an edge in the form of its presence as a reliable automotive group in Asia with a strong regional network."

Tan added: "With this regional network and support, Motor Image strives to provide top-notch sales and after- sales services so that customers can thoroughly enjoy the Subaru experience."


With a bright, high ceiling and modern and warm design, the 6,000-square- foot showroom aims to present the full product offering of Subaru cars - including the iconic WRX STI, all-new Forester, handling-delight Subaru BRZ, powerful seven-seater Exiga GT, luxurious O
utback, and city crossover Subaru XV.

This flagship is also the second in the region to apply a new showroom concept design - after Indonesia in early July - which seeks to move away from the usual "white box showroom" and provide the most ideal environment for Subaru customers to make their purchase decisions.

Motor Image introduced Subaru in Singapore back in 1986.

The company has since set up vehicle sales and distribution networks in Cambodia, Hong Kong, Indonesia, Malaysia, Philippines, Southern China, Taiwan, Thailand and Vietnam, with the aim of letting more people in the region discover and enjoy the difference of driving a Subaru.

Motoring editor Roger Boschman has been in Hong Kong since 1974 and has raced his own car on Macau's Guia Circuit.

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