Macau's first international low-cost airline is flying to cities that have not been served from the special adiministrative region, chairman Ngan In Leng says.
Since it began flying at the end of 2006, the carrier has extended its network to Phuket, Maldives, Jakarta, Ho Chi Minh City, Tokyo, Sydney, Cairns, and Pusan and Gwangju in South Korea.
Ngan says the airline "not only signified the end of a monopoly in Macau's aviation sector, but also marked the beginning of many new direct links."
Viva Macau was named New Airline of the Year by the Centre for Asia Pacific Aviation last year.
"We are the first and only Macau airline to be given an internationally recognized award," Ngan points out.
He is also hoping that the carrier will be allowed to develop to its full potential.
"Macau is now growing to become an international city. With one of the fastest growing economies and opening of the gaming industry, Macau would not only attract international investment, but also a growing number of tourists eager to come and see this new spotlight of the world.
"The aviation sector, as a vehicle to promote tourism development, has to develop its full potential to provide more of the new and diversified services, as well as to open additional markets in order to support Macau in becoming an integrated international tourism resort destination."
He says such a shift can only be achieved through cooperation between the aviation, tourism and related sectors.