Most appliance makers content themselves with persuading people to buy their latest appliance. But not Miele.
The German manufacturer is creating an entire Miele lifestyle around its best- sellers - washing machines and dryers. Last year, it got Cantopop singer Kelly Chen Wai-lam to launch The Secret of Beauty range of limited-edition washing machines.
For the two new models in the Fragrance Dryer series, the world's first line of scent-releasing dryers, Miele is going one step further.
It has teamed up with French perfume master Mane of Grasse to create bespoke fragrances to go with the dryers, to be sold in Hong Kong next month.
Mane perfumers have come up with three fragrances specially for the Asian market. Oriental Amber is spicy and woody while Mediterranean Fig has green apple and fig notes. Wild Orchard is both citrusy and floral - a crowd- pleasing combination, especially among Asians.
The perfume has been locked into Fragrance Flacons (HK$600 for three), which slot into the tumble dryer's filter system. Each capsule can last for up to 50 loads and you can adjust the intensity of the fragrance, which will last up to four weeks in your clothes.
And in case you are wondering, no, you can't use the flacons for simply any generic dryer - or even any Miele dryer for that matter.
Only the T8007 and T8964 come with a special slot to allow the fragrance, which has been impregnated in lipid oils to be released at the optimum time (when temperatures go above 90 degrees Celsius).
Be prepared to pay for the privilege: the T8007 costs HK$29,980 while the T8964 is HK$24,980.