Gangnam Style star Psy's new music video has crossed the 100 million views mark on YouTube, shattering another record on the video-sharing site since its much-anticipated weekend debut.
The video for Gentleman, the long- awaited follow-up to the South Korean singer's global hit, received 105.4 million hits, topping 100 million in record time since it was posted on Saturday.
The previous record was set by the video of Britain's Got Talent star Susan Boyle singing I Dreamed A Dream in the TV show, which received 100 million hits in just over a week in 2009.
Psy's latest offering also racked up around 20 million hits in the first 24 hours, smashing the previous record for first-day views of eight million set by Canadian star Justin Bieber's Boyfriend video last May.
The video shows Psy, wearing his signature sunglasses, dancing at various locations in and around Seoul including a high-end clothing store, restaurant, swimming pool and a library.
The storyline features the singer teasing and playing practical jokes on women, such as pulling their chairs away as they are about to sit or untying a woman's bikini top at a swimming pool.
It was the video of Gangnam Style, and Psy's signature horse-riding dance, that pushed him to global stardom last year after it was posted on YouTube.
A satire on the luxury lifestyle of Seoul's Gangnam district, it has become the most-watched YouTube video of all time, with more than 1.5 billion views since its July debut.
Gentleman was ranked yesterday in the top 10 songs on iTunes stores in several countries including France, Australia, Canada and Britain, and topped the chart in Finland, Sweden and Greece.
Reactions are mixed but the video - showcasing the quirky singer's signature self-mocking humor as well as the new hip-swiveling dance - left fans thrilled.
"I can tell that by July, people around the world will do that dance," ran one of 500,000 comments on YouTube. AGENCE FRANCE-PRESSE