Monday, April 27, 2015   

Singapore kicks off marketing campaign after tourism hit by MH370 incident
(06-24 14:56)

Singapore is mounting a drive in China to market itself as a standalone tourism destination, officials said Tuesday, after a drop in Chinese arrivals to neighboring countries affected the city-state.
The Straits Times newspaper reported Tuesday that Singapore tourism was being hurt by Chinese travelers' reluctance to visit Malaysia due to the ongoing Flight MH370 mystery, and Thailand because of its political crisis.
The five million yuan marketing campaign that will last until October will encourage Chinese travelers to visit Singapore alone.
It is jointly organized by Singapore airport operator Changi Airport Group (CAG), the Singapore Tourism Board and Chinese and Singaporean travel agencies.
The CAG said Changi handled 1.87 million passengers to and from China from January to May, a decline of 1.7 percent from the previous year, but Singapore officials declined to link the fall directly to events in nearby countries.
Out of a total 15.5 million visitors to Singapore last year, over 2.27 million were from China, according to government data.
They spent a total of US$298 million, making them the biggest tourist spenders in the city-state. --AFP   
Other World breaking news:
Russia tightens screws on European food imports (04-27 19:47)
Serbia arrests 15 suspected migrant traffickers (04-27 19:46)
(Nepal quake) Doctors group sends eight teams (04-27 19:45)
(Nepal quake) 150 climbers air-lifted to safety (04-27 19:43)
HIV self-test kit goes on sale in Britain (04-27 19:40)
South Korean PM quits over graft suspicions (04-27 18:36)
(Nepal quake) World Vision reaches Gorkha district (04-27 18:33)
(Nepal quake) Appeal for surgeons, orthopedic doctors, and 80 different medicines (04-27 18:23)
(Nepal quake) Military deployed to help (04-27 17:50)
Filipino drug convict tells her children she is not going home (04-27 17:41)

More breaking news >>

© 2015 The Standard, The Standard Newspapers Publishing Ltd.
Contact Us | About Us | Newsfeeds | Subscriptions | Print Ad. | Online Ad. | Street Pts

 


Home | Top News | Local | Business | China | ViewPoint | CityTalk | World | Sports | People | Central Station | Spree | Features

The Standard

Trademark and Copyright Notice: Copyright 2015, The Standard Newspaper Publishing Ltd., and its related entities. All rights reserved.  Use in whole or part of this site's content is prohibited.   Use of this Web site assumes acceptance of the
Terms of Use, Privacy Policy Statement and Copyright Policy.  Please also read our Ethics Statement.