Sunday, November 23, 2014   

Singapore kicks off marketing campaign after tourism hit by MH370 incident
(06-24 14:56)

Singapore is mounting a drive in China to market itself as a standalone tourism destination, officials said Tuesday, after a drop in Chinese arrivals to neighboring countries affected the city-state.
The Straits Times newspaper reported Tuesday that Singapore tourism was being hurt by Chinese travelers' reluctance to visit Malaysia due to the ongoing Flight MH370 mystery, and Thailand because of its political crisis.
The five million yuan marketing campaign that will last until October will encourage Chinese travelers to visit Singapore alone.
It is jointly organized by Singapore airport operator Changi Airport Group (CAG), the Singapore Tourism Board and Chinese and Singaporean travel agencies.
The CAG said Changi handled 1.87 million passengers to and from China from January to May, a decline of 1.7 percent from the previous year, but Singapore officials declined to link the fall directly to events in nearby countries.
Out of a total 15.5 million visitors to Singapore last year, over 2.27 million were from China, according to government data.
They spent a total of US$298 million, making them the biggest tourist spenders in the city-state. --AFP   
Other World breaking news:
Inmates rampage in Greek prison hospital (11-21 19:17)
6.9-magnitude quake hits eastern Indonesia, no tsunami alert (11-21 19:00)
Sri Lanka minister defects to challenge president (11-21 18:21)
Luxury car collection including 4 Rolls-Royces goes up in flames in Moscow (11-21 18:17)
Germans face caning for vandalism in Singapore (11-21 17:52)
UN blasts Thai junta for 'Hunger Games' detentions (11-21 17:17)
Britain's anti-EU UKIP take second seat in blow for Cameron (11-21 17:03)
Japan lower house dissolved ahead of election (11-21 16:24)
Singapore moves to regulate taxi booking apps (11-21 15:50)
Clashes as Mexicans hold rally for 43 missing students (11-21 15:49)

More breaking news >>

© 2014 The Standard, The Standard Newspapers Publishing Ltd.
Contact Us | About Us | Newsfeeds | Subscriptions | Print Ad. | Online Ad. | Street Pts

 


Home | Top News | Local | Business | China | ViewPoint | CityTalk | World | Sports | People | Central Station | Spree | Features

The Standard

Trademark and Copyright Notice: Copyright 2014, The Standard Newspaper Publishing Ltd., and its related entities. All rights reserved.  Use in whole or part of this site's content is prohibited.   Use of this Web site assumes acceptance of the
Terms of Use, Privacy Policy Statement and Copyright Policy.  Please also read our Ethics Statement.