|Singapore kicks off marketing campaign after tourism hit by MH370 incident
Singapore is mounting a drive in China to market itself as a standalone tourism destination, officials said Tuesday, after a drop in Chinese arrivals to neighboring countries affected the city-state.
The Straits Times newspaper reported Tuesday that Singapore tourism was being hurt by Chinese travelers' reluctance to visit Malaysia due to the ongoing Flight MH370 mystery, and Thailand because of its political crisis.
The five million yuan marketing campaign that will last until October will encourage Chinese travelers to visit Singapore alone.
It is jointly organized by Singapore airport operator Changi Airport Group (CAG), the Singapore Tourism Board and Chinese and Singaporean travel agencies.
The CAG said Changi handled 1.87 million passengers to and from China from January to May, a decline of 1.7 percent from the previous year, but Singapore officials declined to link the fall directly to events in nearby countries.
Out of a total 15.5 million visitors to Singapore last year, over 2.27 million were from China, according to government data.
They spent a total of US$298 million, making them the biggest tourist spenders in the city-state. --AFP