Friday, August 22, 2014   

Travel agency told to pull Mandela advert
(06-17 16:04)

The South African consulate in Hong Kong told a travel company to immediately pull a front-page advertisement featuring an image of a fist-pumping Nelson Mandela above the word ''freedom.''
The three-column advertisement by the online travel agency Zuji shows Mandela in jubilant mood, echoing his historic release from 27 years of apartheid jail in 1990, on the front page of the English-language South China Morning Post.
The late Nobel Peace Prize laureate is sandwiched between images of multiple airplanes and hotels with the word ''freedom'' emblazoned underneath to advertise Zuji's global travel network.
But South African representatives in Hong Kong said the use of the stylized image -- which also echoes the Barack Obama ''Hope'' poster -- was an infringement of copyright held by the Nelson Mandela Foundation.
''We have seen the advertisement and have been in touch with the company involved, because Nelson Mandela's image is never to be used for commercial use,'' political consul for the South African consulate, Bryonie Guthrie, said.--AFP
   
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