Thursday, July 24, 2014   

Talk to 'Dom' when ordering your next pizza
(06-16 20:14)

The Domino's pizza delivery chain plans to introduce a function on its mobile app that lets customers place orders by speaking with a computer-generated voice named ''Dom,'' part of an ongoing move to take business away from rivals and smaller pizza shops by offering more convenient ways to order.
The company, based in Ann Arbor, Michigan, says the updated app for iPhones and Android devices will deliver a ''human-like, conversational'' experience, but notes that it will take some time to work out the kinks in the technology.
"It is not perfect,'' Domino's CEO Patrick Doyle said. "This is the sort of thing, like any other really new technology launch, you're going to learn, you're going to get better.''
For now, the voice ordering function on the Domino's app is fairly simple.
After pulling up the app, customers type in their address and are taken to the ordering page where they can push a button to order by voice. A voice that identifies itself as ''Dom'' walks customers through the process by asking if they want additional toppings or other items. To pay, customers still have to type in their credit card information.
Domino's Pizza Inc is partnering with Nuance Communications to offer the technology.--AP
   
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