Thursday, July 24, 2014   

Acer launches software 'cloud' service drive
(05-29 19:05)

Taiwan's Acer on Thursday unveiled its cloud service centre as the struggling computer maker seeks to revive its fortunes by diversifying away from the low-margin hardware business.
Stan Shih, chairman and company founder, revealed further details about its software service program called "Build Your Own Cloud'' (BYOC), which he initiated late last year after returning to the helm of the company to launch a series of reforms.
"I'm not saying we don't want hardware any more, it's still crucial, but in the future, Acer will set its sights on both hardware and software services,'' the 69-year-old said at a press conference.
He said Acer needed to get away from the traditional business model that had once made it the world's number two personal computer maker, as stiff competition from rivals such as Apple in recent years had caused fortunes to slide.
"We need a new mindset. Me-too is not my style,'' he said.
Acer is pushing BYOC as the future of cloud computing, where individuals can access information saved in their personal cloud storage, on multiple devices.
Users can store the information on their personal computer and the cloud storage feature enables them to connect to it remotely on other devices. This means consumers can potentially access their information anywhere, anytime.
Acer have said that firms joining the BYOC open platform, will be able to provide services to individual clients through apps. --AFP   
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