Monday, July 28, 2014   

Luxuries fly off shelves at Chanel supermarket
(03-05 14:22)

Ever wonder what Keira Knightley and Rihanna do when they just want to go to the grocers like average people?
They go to Karl Lagerfeld's luxury Chanel supermarket, of course.
The fashion showman put on a “Chanel Shopping Center'' fall-winter show that featured an audacious Walmart-sized reconstruction. And the celebrity pair applauded from the front row. They clearly didn't seem to mind sitting near the canned goods food section.
However, events took a nose dive after the show when the rowdy fashion crowd looted the set.
The supermarket had been reconstructed across several hundred square meters of Paris' Grand Palais.
Guests stared in disbelief at shelves bursting with consumable products especially made for this show: bottles of “Tweed cola,'' wine branded “Maison Gabrielle,'' and even grilled bread stamped “CC.''
This was clearly a fall-winter show like no other.
Chanel trolleys at the side led on to a tall pile of coconuts next to writing “1 for the price of 2,'' a fresh fruits and veg section, and large signs advertising Chanel's latest special offers. Instead of discounts they read “50% mark up.''
“Luxury should be worn like you're going to the supermarket. It's the pop art of the 21st century,'' said the couturier in high spirits.
At the very least, it's proof that Lagerfeld is fashion's greatest showman.
Perhaps Monsieur Lagerfeld later had one regret: telling revelers they could help themselves to the produce.
It triggered a stealing-frenzy. Security guards had to swoop in as revelers stripped the shelves. At the exit, fashionistas' bags were actually searched to remove stolen goods. One fashion editor succeeded in making off with a Chanel doormat.—AP

   
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