Friday, April 18, 2014   

Despised British TV host Piers Morgan falls flat, CNN dumps prime time show
(02-24 10:36)

CNN president Jeff Zucker has decided to end television host Piers Morgan's (Pictured on set) show after its ratings plunged, sources at the television network said Sunday.
The former British tabloid editor – who irked conservative Americans after launching somewhat of a crusade for greater gun control measures – struggled after stepping into the shoes of popular, down-to-earth host Larry King in the coveted 9:00 pm primetime slot.
King, an 80-year-old talk show star who now hosts a show broadcasting on Hulu, Ora TV and Russia's RT television, is known for his ability to connect immediately and easily with ordinary Americans. He hosted “Larry King Live'' on CNN from 1985 to 2010.
Morgan, in contrast, was inherently British and not just in his accent. In particular, he made repeated references to cricket, a sport with little US presence, and professed his ignorance about American football and preference for soccer.
“CNN confirms that 'Piers Morgan Live' is ending,'' CNN vice president of communications Barbara Levin told AFP. “The date of the final program is still to be determined.''
US media reports said the show could end next month but that Morgan may stay with CNN in another role.

   
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