Wednesday, November 26, 2014   

(NBA) Jeremy Lin fronts Adidas footwear, apparel campaigns
(01-07 16:44)

Adidas has signed Houston Rockets point guard Jeremy Lin, the company said today. The first Asian-American player in the US National Basket Ball Association, will feature in a variety of adidas marketing initiatives and will play a role in the development of basketball footwear and apparel.
Lin joins the adidas basketball roster which includes teammate and seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards highlighted by Derrick Rose of the Chicago Bulls, John Wall of the Washington Wizards and Damian Lillard of the Portland Trail Blazers.
“Jeremy’s relentless drive, passion for the game and background of leading winning teams throughout his career makes him a perfect fit for the adidas brand,” said Chris Grancio, adidas head of global basketball sports marketing.

   
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