Thursday, April 17, 2014   

Adidas steps into smaller cities in China
(12-23 17:24)

Adidas is looking to expand into smaller urban centers of China, its top executive for the country said in an interview published Monday.
“We are currently active in 1,000 cities [in China] and by the end of 2015 we will be in 1,400,'' Colin Currie told German business daily Handelsblatt.
Adidas posted more than 1.2 billion euros in China sales in the first nine months of 2013.
The company has 7,600 stores, including 200 shops in Shanghai alone.
But “two-thirds of our growth comes from smaller cities, most of which have fewer than one million inhabitants,'' Currie said.—AFP
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