|Pinkish purple is hot hue for new year
Orchid is growing on us: A version of the purple hue is Pantone Inc's color of the year for 2014.
It follows this year's pick of emerald green.
Officially known as Radiant Orchid, the tropical shade is a color-wheel contrast to green, said Leatrice Eiseman, executive director of the Pantone Color Institute, but it is not the red that would have been a more obvious choice. “It's a little different, it's a little off the beaten path, and it's not a primary color,'' she explains. “It's an invitation to innovation. The purple family offers [an] opportunity to do creative things.''
And, she said, that is what pop culture wants right now. “People associate purple with creativity and originality _ and those are very valued today. We see words like that being used to describe technologies and products that are seen as innovative and with an approach you haven't tried before.''
Pantone sets color standards for commercial use by design industries.
Eiseman expects people will take to it quickly because it is a flattering color for many skin tones and complementary neutral colors, but it will also look like something people have not seen in a while.
Pantone's pick for color of the year will, in theory, have a strong presence in fashion, beauty, home design and consumer products.