|IHT turns the page, becomes Int’l New York Times
A chapter in newspaper history drew to a close Tuesday with the renaming of the 125-year-old International Herald Tribune, amid a time of unprecedented upheaval for print media.
Editions of the paper that rolled off the presses early on Tuesday featured the publication's new name – the International New York Times – although it retained its distinctive Gothic font masthead.
Richard Stevenson, the paper's editor in Europe, told AFP there would be nostalgia for the old title but that its “DNA'' remained unchanged.
“A couple of words in the name of the paper are changing [but] this paper's name has changed multiple times throughout its history,'' he said in an interview.
“The name change on the print newspaper does nothing to change the DNA of the operation here. It is simply bringing more of the resources of The New York Times to the mix,'' he said.
The Paris-based IHT was co-owned by The New York Times and Washington Post from 1967 until 2003 when the Times became its sole owner and restyled it as “the global edition of the New York Times.’’
With a circulation of about 226,000 in 2011, it was printed at 38 sites and distributed in more than 160 countries.
The rebranding comes as many newspapers worldwide struggle with the economic consequences of failure to find a new business model to counter changes in the way people absorb news.
Stevenson said The New York Times' decision three years ago to charge for some online content had been crucial to its transition. It has 700,000 digital subscribers so far.
Founded by publisher Gordon Bennett, the IHT began life as the European edition of his New York Herald newspaper catering for American expats in Paris.
It was known as the New York Herald Tribune in 1960 when actress Jean Seberg appeared in Jean-Luc Godard's film "Breathless'' selling copies on the Champs-Elysees.