Thursday, January 29, 2015   

Pakistan condom ad could not see trouble coming
(07-23 19:08)

Pakistan's media regulator pulled the plug on a condom commercial starring a female star today, calling it “immoral,’’ after public complaints.
The Pakistan Electronic Media Regulatory Authority (PEMRA) wrote to broadcasters ordering them to take the advert for Josh condoms off air immediately, AFP.
The 50-second spot stars Pakistani model and actress Mathira as a newlywed bride who makes a neighboring couple jealous by pampering her husband, AFP reports.
Finally the neighbor asks the rather nerdy-looking husband how he keeps his glamorous wife so sweet and he replies: “Bring Josh into your life.''
PEMRA spokesman Fakhar-ud-Din Mughal said the watchdog's letter pointed out that the advertisement was generally being seen as “indecent, immoral and in sheer disregard to our socio-cultural and religious values.''
“Airing of such immoral advertisement on Pakistani channels and that too in the holy month of Ramadan warrants serious action,'' he said.
According to the United Nations a third of Pakistanis have no access to birth control and its 180 million population is growing by more than 2 percent a year.
Around a third of Pakistanis who want birth control have no access to it, according to UN and government statistics.
Josh condoms are marketed in Pakistan by DKT International, a US-based non-profit organization that works to promote family planning and HIV/AIDS prevention in the developing world.

   
Other World breaking news:
Thai 'Red Shirt' leader sentenced to two years in jail (01-28 14:37)
Malaysia to release MH370 report one day before anniversary (01-28 14:22)
Google's Waze app endangers police: LAPD chief (01-28 13:39)
US state executes killer despite disability claim (01-28 10:32)
Indonesian military calls off AirAsia wreckage recovery (01-27 18:28)
At least two arrested in 'anti-jihadist' raid in France: security source (01-27 17:57)
Taipei mayor apologizes to British minister over watch gaffe (01-27 17:55)
New York shuts down as winter storm blasts US (01-27 12:33)
Inquiry begins into Russian ex-spy's radiation death (01-27 11:58)
Canada's first bird flu victim flew from Hong Kong (01-27 11:38)

More breaking news >>

© 2015 The Standard, The Standard Newspapers Publishing Ltd.
Contact Us | About Us | Newsfeeds | Subscriptions | Print Ad. | Online Ad. | Street Pts

 


Home | Top News | Local | Business | China | ViewPoint | CityTalk | World | Sports | People | Central Station | Spree | Features

The Standard

Trademark and Copyright Notice: Copyright 2015, The Standard Newspaper Publishing Ltd., and its related entities. All rights reserved.  Use in whole or part of this site's content is prohibited.   Use of this Web site assumes acceptance of the
Terms of Use, Privacy Policy Statement and Copyright Policy.  Please also read our Ethics Statement.