Google rakes in US$8m from Gangnam Style
(01-23 10:35)
Google said the YouTube page showcasing the Gangnam Style video by South Korean rapper Psy (real name Park Jae Sang) has reaped more than US$8 million in ad revenue.
Google Chief Business Officer Nikesh Arora revealed the figure while discussing the money-making potential of YouTube during a quarterly earnings call with financial analysts.
Ad revenue from popular YouTube videos is shared with creators of the content, AFP reports.
Kevin Allocca, YouTube's trends manager, attributed Psy's success “to the universal appeal of catchy music – and er, great equine dance moves.’’
Gangnam is estimated to have earned the rapper millions more from digital downloads, advertising deals and on-demand services.
The song – which refers to a trendy Seoul district – spawned a mini tribute video industry, complete with copycats.
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