IKEA to trial furniture rentals
Wednesday, April 03, 2019
IKEA will expand tests to allow customers to rent desks and sofas rather than buy them as it shifts away from selling low-cost disposable furniture in response to growing environmental concerns, Reuters reports.
The world's biggest furniture group first said it was looking into furniture leasing in February. It fleshed out its plans today at an event held at its first 'sustainable' store in Kaarst, western Germany, opened in 2017.
"Testing out opportunities for leasing offers is one of the ways we are challenging ourselves to deliver on our transformation strategy," said Jesper Brodin, chief executive of Ingka Group, which owns most IKEA stores.
"Climate change and unsustainable consumption are among the
biggest challenges we face in society."
IKEA, which had global sales of 39 billion euros last year, said it wants to develop subscription-based leasing offers to encourage products to be reused as many times as possible before being recycled.