Juul Labs halts sales of favored electronic cigarettes

World | 8 Nov 2019 9:25 am

 Juul Labs said Thursday it will halt U.S. sales of its best-selling, mint-flavored electronic cigarettes as it struggles to survive a nationwide backlash against vaping.

The voluntary step comes days after new government research showed that Juul is the top brand among high schoolers who use e-cigarettes and that many prefer mint.

“These results are unacceptable,” said the company’s Chief Executive K.C. Crosthwaite, adding in a statement that the company must “earn the trust of society.”

Underage vaping has reached what health officials call epidemic levels. In the latest government survey, 1 in 4 high school students reported using e-cigarettes in the previous month, despite federal law banning sales to those under 18.

Under fire for its alleged role in sparking the vaping craze among teens, Juul has made a series of concessions to try and weather a crackdown from local, state and federal officials. It stopped selling popular fruit and dessert flavors in stores last year, and last month, stopped selling them online, too.-AP

 

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