Travel site Booking.com opens doors to 'cute' experience

Business | 28 Oct 2019 3:15 pm

Travel commerce company Booking.com that evolved from a Duth start-up is launching a special Kawaii Room – Addicted to Tokyo,“ which will be available to book exclusively on the site for a limited time.

The room has been created in an apartment Hotel Mimaru Tokyo Akasaka, and will be available to reserve on a first-come, first-served basis worldwide,  at 7:00 p.m. Japan time (6:00pm Hong Kong time) tomorrow.

The first three customers to book will be able to stay in the room with a friend for one night each over the three available nights, Booking.com says.

Developed in collaboration with art director Sebastian Masuda, a leader of Japan’s pioneering “kawaii (cute)” culture, the room can only be booked through Booking.com and is available for three days from November 13 to 15.

The interior décor has been inspired by the traditional Japanese garment “Junihitoe,” which comprises 12 differently patterned layers. The room combines a traditional Japanese motif with a modern one that reflects today’s society, expressing today’s avant-garde Japan through the concept “Crazy for Tokyo!”.
Booking.com is celebrating its 10th anniversary year in Japan.

The room itself features an elevated space with tatami mats, shoji (paper screen) doors and Japanese kneeling cushions exuding a traditional atmosphere, as well as a main space with two beds, surrounding guests in a stunning world of pattern after pattern.

The room delivers a strong impact with not only Japanese patterns but also animal patterns and patterns made up of “Tokyo” letters adorning every surface. The bear ornament on the pink tatami mat is another of Masuda’s icons. In this instance the novel bear ornament’s surface resembles origami art colored in different patterns, offering guests a “kawaii” experience that is cute but edgy.

Guests who are successful in booking a stay will also receive a pair of limited-edition Japanese “yukata” exclusive to the room.

 All the patterns featured in the room are integrated into these unisex yukata, which guests can use as pyjamas and take home these rare items to enjoy wherever they like.

Guests can also visit the special rooftop area from November 13 to 15.

Each day, the first 100 guests who visit the area during business hours (10:00 a.m. to 10:00 p.m.) will also get a free Tenugui Towel. 

Booking.com’s Japan Regional Director Adam Brownstein says, "we are very happy to be able to offer this opportunity in Japan as we mark our 10th anniversary in the country.''

More people will be able to enjoy Japanese-style accommodations through Booking.com, he says.

With over 28 million listings, including over 6 million listings in homes, apartments and other unique places to stay, Booking.com offers accommodation to suit every traveler’s needs, he says.

Sebastian Masuda who supervised this event says, “Some people consider the colors and motifs I handle to be Yamato-e (Japanese style painting) and colors similar to Juuni-Hitoe, but I think the roots of “kawaii” are the Japanese habits that create the extraordinary in everyday life.”

One-night stay: 2,020 yen(including tax)

Address: 7-9-6 Akasaka, Minato-ku, Tokyo

How to book: https://www.booking.com/hotel/jp/kawaii-room

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