YSL Beaute, Tencent Cloud bring virtual lip shades

Business | 2 Aug 2019 6:05 pm

Tencent's (0700) cloud services branch, Tencent Cloud, has collaborated with French cosmetics brand YSL Beaute to launch a facial recognition program and online-to-offline solutions.

Customers can use their smartphones to upload a photo and create a face ID in a WeChat mini-program or HTML 5 campaign page, which allows them to try on virtual lipstick shades with embedded AR facial recognition technology.

After users select their favorite shades, they can then pre-order products online. Those customers will then be able to pick up their pre-ordered products from the pop-up store running at Harbour City.

 

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