Marcolin Group to launch Adidas eyewear collectionBusiness | 25 Jun 2019 4:50 pm
Leading eyewear company, Marcolin Group, and Adidas, a global leader in the sporting goods industry, have entered into a licensing agreement for eyewear products.
The partnership, stretching until 2024, will result in the first eyewear products reaching the market beginning in 2020.
Under the terms of the licensing agreement, Marcolin Group will design, develop, manufacture, market and sell eyewear products under the Adidas Badge of Sport and Originals labels.
The ability to perfectly translate the core values of every brand into the eyewear category as well as its portfolio’s versatility, ranging from diffusion to luxury brands, has led Marcolin Group to partner with adidas.
Innovative manufacturing techniques, high-quality materials and lightness characterize the adidas Badge of Sport eyewear models. These frames are designed to provide a comfortable fit, ensuring the ultimate vision and lens protection.
The Originals collection will be inspired by Street Culture and loyal to the DNA of the adidas Originals Brand, sharing values of creativity and authenticity.