Rihanna debuts original brand in Paris pop-upWorld | 23 May 2019 1:29 pm
Rihanna, the first black woman in history to head up a major Parisian luxury house, is unveiling her first fashion designs for Fenty at a pop-up store in Paris.
The collection, named after the singer-turned-designer's last name, comprises ready-to-wear, footwear, accessories, and eyewear and is available for sale Paris' Le Marais area from tomorrow and will debut online May 29.
"This is a moment in history,'' Rihanna, 31, said at a preview of the store in a white structure tuxedo dress. "It's a big deal for me and my entire generation.''
News of the singer's groundbreaking new deal with LVMH, the world's largest luxury group, shook up the fashion industry earlier this month.
The Barbados-born star's lines are the second time LVMH has created an original brand.
But the move also acknowledges the fashion industry of today considers a major popstar can have as much to say in fashion design as established and trained designers such as Nicolas Ghesquiere of Louis Vuitton, or even the lauded Alber Elbaz, formerly of Lanvin, who is out of work.