MTRC backtracks on Cathay Pacific gay advert banLocal | 21 May 2019 6:26 pm
The MTRC bowed to pressure and backtracked on its ban on a Cathay Pacific Airways advertisement that features a male homosexual couple hand-in-hand on a beach.
The ad will now be displayed at all MTR stations in the city. The ad was part of Cathay Pacific Airways rebranding campaign called Move Beyond.
MTRC generated HK$6.45 billion in the past financial year from the Hong Kong station commercial businesses, which include the letting of advertising, retail and car parking space at railway stations.
Advertising revenue increased by 13.2 percent from the year before to HK$1.21 billion in 2018. The number of advertising units in stations and trains increased to 47,105 by December 31, 2018, with a further 672 units added on he high speed railway.
In a statement, the mass transit railway company said the advertising agency, French company JCDecaux had given them the green light to display the advert at MTR stations.
JCDecaux confirmed that the Cathay Pacific advert can be displayed in the MTR, saying it will take note of the rail operator’s policy on diversity and openness in the future.
The Airport Authority of Hong Kong, has also prohibited the ad.