Tech startup launches global platform to help budding Chinese artists gain more exposure

Business | 8 Jan 2019 6:14 pm

Tech startup Shake to Win has launched a global platform to offer budding artists in Greater China the chance to gain more exposure on the world’s stage, through its strategic alliance with Holland-based Van Gogh Heritage Foundation.

Shake to Win and the Van Gogh Heritage Foundation will work in tandem to connect selected artists with existing artist-in-residence programs from individual Van Gogh institutions on Van Gogh Heritage route in Europe.

Meanwhile, travelers can open the Shake to Win app through WeChat or download a stand-alone beta version app, to access a list of over 1,000 selected places, attractions and activities in the city they are in, powered by real-time geolocation.

The platform is present in six European countries, each spot gets a free curated Chinese description of its unique character by the firm highlighting its authenticity and link to local culture. Participating outlets also offer incentives such as discounts, free gifts and value-added service via the app.

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