Lai Fung in deal to run Ducati bike center in Zhuhai Novotown projectBusiness | 27 Dec 2018 1:54 pm
Lai Sun Garment (International), Lai Sun Development Company, eSun Holdings, and Lai Fung Holdings said today that a wholly-owned subsidiary of Lai Fung singed a license agreement Italian high performance sports motor bike maker Ducati Motor Holding to develop and operate a motorcycle themed experience center in stage two of the Novotown project in Hengqin, Zhuhai in China.
Novotown features a mix of cultural and entertainment attractions and is positioned as a cultural and creative incubator that combines state-of-the-art technology with some of the most innovative concepts for Guangdong, Hong Kong, Macau and Taiwan, the group said.
Stage two of the project will be headlined by Real Madrid World, a Ducati theme experience center, and Innovation Leadership Academy Hengqin with Harrow International (China).
Lai Fung is exploring business and investment opportunities in the cultural and entertainment related industry in the mainland.
Lai Fung believes that the motorcycle-themed
experiences that will be featured will broaden the entertainment horizon in Novotown and Hengqin, and the association with Ducati will raise the profile of Lai Fung and enhance its prospect to further and better business opportunities.