Spider-Verse rakes in US$35m at weekendWorld | 17 Dec 2018 1:22 pm
"Spider-Man: Into the Spider-Verse” swung to the top of the domestic box office in its first weekend in theaters, proving that there is widespread audience interest in big screen animated versions of Marvel’s marquee superheroes.
The film led a host of newcomers that debuted to varying success on this pre-Christmas holiday weekend, including Clint Eastwood’s drug smuggling drama "The Mule” and the Peter Jackson-produced epic "Mortal Engines” which bombed in North American theaters.
"Into the Spider-Verse” earned an estimated US$35.4 million from 3,813 theaters against a US$90 million production budget according to Sony Pictures on Sunday, which is a record for animated movies in December (although the hybrid "Alvin and the Chipmunks” movies were higher). The film features an innovative animation style — both CGI and hand-drawn — and focuses on the Miles Morales character as he learns to become the famed web-slinger. It is another financial win for the studio’s latest "expanded Spider-Man universe” strategy following "Venom” and "Spider-Man: Homecoming.”
And "Spider-Verse” has been very well-received among critics, and audiences in exit surveys gave it a rare A+ CinemaScore — a first for a Spider-Man film. It has also been nominated for a Golden Globe award for best animated feature and picked up a few honors from critics’ groups as well, including the New York Film Critics Circle.
"We are playing to both families and fanboys. We’re an all-audience film,” said Adrian Smith, Sony’s president of domestic distribution.
They also have an eight-day runway until the big Christmas release start packing the multiplexes.
The Clint Eastwood-directed drug smuggling drama "The Mule” debuted in second place with an estimated US$17.2 million. It’s a solid debut for R-rated film that cost US$50 million to produce. The Warner Bros. film drew an audience that was mostly older (78 percent over 35-years-old) and male (54 percent).
"Clint Eastwood has such a big following as a director and a star,” said Jeff Goldstein, Warner Bros. president of domestic distribution.
It’s Eastwood’s first major role in a film since 2012, and the studio is optimistic about the film’s longevity into the holiday.