Isabel Marant opens HK boutiqueBusiness | 15 Jun 2018 8:44 pm
Isabel Marant,the designer Known for her Parisian maverick-chic aesthetics, has opened a store in Hong Kong in Pacific Place mall.
The designer in represent in Hong Kong by ImagineX Group, Asia’s leading retail, brand management and distribution company with unrivalled market coverage in Greater China. A pioneer of the region’s luxury market, ImagineX Group was the first to introduce luxury brands such as Salvatore Ferragamo, Gucci, Prada and Cartier to China more than 25 years ago.
This new Hong Kong boutique will house the main line, a selection of the casual and affordable Isabel Marant Etoile collection, and her line of handbags and shoes.
The designer, who opened her first boutique in Paris in the late '90s, will now have 28 stores open across leading capitals and will continue to expand her network to Milan, Rome, Barcelona, Beijing within six months.
The Isabel Marant boutique offers a special design aesthetic – drawing inspiration from the 1960s French experimental movement, characterized by self-expression, imagination, durability, and experimentation.
With a care for authenticity, Isabel Marant and her studio has conceived a warm and comfortable space that respects the spontaneous and flow spirit of the brand.
Mirroring the artful sophistication and pioneering spirit that defines the French designer’s aesthetic, this brand-new concept has been developed by Marant’s studio in close interaction with a group of talented young European designers and artisans.