Zegna carries on the conversation

World | 14 Feb 2018 6:14 pm

Leading Italian luxury men's wear brand Ermenegildo Zegna is unveiling a playful new chapter in its ‘Defining Moments’ campaign, the global multi-channel initiative that first featured Robert De Niro in the spring/summer 2017 season.

This time around, the protagonists are Spanish actor Javier Bardem and the young English talent Dev Patel.

The campaign was shot in the hills of Los Angeles, where film-maker and photographer Craig McDean transforms candid moments between the two award-winning actors into a union of kindred spirits. Encouraged by witty banter and a lighthearted mood, the men enjoy the intimacy of their conversation.

The advertising campaign, which includes four videos and a series of images, began its global run in print and digital formats yesterday.

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