(NBA China) League boss ends tenure

Sports | 5 Dec 2017 12:29 pm

David Shoemaker will step down as head of NBA China after the 2017-18 NBA season, announced NBA Commissioner Adam Silver today.

Shoemaker, 46, who has been in his current role since June 2011, will continue to lead NBA China through the season. He intends to return home with his wife and young children from Beijing to the United States, Xinhua reports.

"I am very proud to see how much the NBA has grown in China over the last seven years," Shoemaker said. "From expanding the broadcast of our games to establishing elite NBA academies as well as landmark partnerships in both the private and public sectors – there is so much energy and momentum around the league's business and the game of basketball in China. It's been incredible to be part of it."

During Shoemaker's tenure, the NBA has become the most popular sports league in China. He played a pivotal role in many league accomplishments, including the expanded partnerships with China Central Television, Shanghai Media Group/BesTV, LeSports Hong Kong, Sina Weibo, and the five-year expansion of the Tencent partnership, which is the league's largest international digital partnership.

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